Reporting unlawful or harmful content and non-compliance

In the UK, you can report unlawful or harmful content that you find on any of Apple’s products or services. You can also report concerns about your content being removed or restricted by Apple. In addition, you can also report concerns about Apple not complying with its legal duties in relation to illegal content, content reporting, users' right to freedom of expression within the law, or the privacy of users. If the content is on a third party app or on other third party content service, or in unsolicited promotions, you can also report it directly to the third party provider. If they do not resolve your concern, you can escalate the issue to Apple. Ofcom can also investigate different types of serious online abuse, illegal and restricted content, or unresolved complaints.

Report to Apple

Report to Ofcom

Block, filter and report spam messages as junk

In the Messages app, you can reduce the number of unwanted messages you receive when you block individuals, filter unknown senders, and report spam or junk messages.

iPhone

iPad

Mac

Vision Pro

Age Assurance

The UK has specific age assurance requirements to access certain content. You may be required to confirm you’re an adult before changing certain safety settings or taking other actions with your Apple Account. To confirm you’re an adult, a credit card, ID, or other method may be used. If you’re a teen, you might need to join a Family Sharing group so a parent or guardian can help manage your safety settings. If you’re a child, a parent or guardian is required to create a Child Account for you and add you to their Family Sharing group, so they can manage your parental controls and settings.

Declared Age Range API

Apple offers a number of frameworks and features that help developers comply with current and upcoming regional age assurance laws and related requirements. Developers can learn more about these technologies, as well as related documentation and resources.

Age assurance frameworks Q&A

Communication Safety

Communication safety helps protect your child by warning them when they receive or attempt to send images or videos that contain nudity in Messages, AirDrop, Contact Posters in the Phone app, FaceTime video messages, and the system Photos picker.

Learn more about Communication Safety

Sensitive Content Warning

Sensitive Content Warning helps adult users avoid seeing unwanted nude images and videos. The feature is optional and can be turned on by the user in Privacy & Security settings.

Learn more about Sensitive Content Warning

Child Safety

Learn about additional resources from Apple and experts on helping children and young people stay safe online.

More ways to get help

Family Sharing

Family Sharing makes it easy for up to six family members to share music, films, TV shows, apps, books and subscriptions, all without sharing an Apple Account. You can set up an Apple Account for kids, set permissions remotely with Screen Time and approve spending and downloads from a parent’s device with Ask to Buy.

Learn more about Family Sharing

Learn more about features designed for families

Create an Apple Account for your child

Instead of sharing an account with your child, which can give them unwanted access to your personal data, create an Apple Account for them. Then you can easily set age-based parental controls, and they can use Family Sharing, Messages, the App Store and other Apple services.

Create an Apple Account for your child

Parental Controls

With Content & Privacy Restrictions in Screen Time, you can block or limit specific apps and features on your child’s device. You can also restrict the settings on your Apple device for explicit content, purchases and downloads, and privacy.

iPhone, iPad and iPod touch

Mac

Vision Pro

Personal Safety

Keep yourself safe and your data private. Sever digital ties with those you no longer want to be connected to, and learn more about the personal safety features that are built into Apple devices.

Learn more about personal safety with Apple devices

App Store age ratings

Every app on the App Store contains an age rating, and members of our App Review team review every app to confirm that it does what it says it does.

Learn more about age ratings

Ofcom

Ofcom is the UK’s regulator for communications services and online safety.

Learn more about Ofcom