Never used a Mac? No problem. Mac is easy to learn and easy to use. And if you’re considering the switch to Mac from PC, getting started is a breeze.
You’ll feel at home in no time.
If you love iPhone, you’ll love?Mac.?
Mac + iPhone
If you love iPhone, you’ll love?Mac. Mac is designed to be just as easy to learn as iPhone. And when you use them together, you can do incredible things.
Send and receive text messages from your Mac with iMessage.1
Copy text, images, videos or files from your iPhone and paste them on your Mac with Universal Clipboard.
Take a picture or scan a document on your iPhone and see it instantly on your Mac with Continuity?Camera.
Share your iPhone internet connection with your Mac using Personal Hotspot.
macOS. Quick to learn. Easy to love.
macOS
macOS. Quick to learn. Easy to love. Simple, intuitive gestures. Snappy, smooth multi-tasking. Free, seamless updates. That’s thanks to macOS — the powerful, friendly operating system that makes a Mac a?Mac. If you’re switching over from PC, you’ll catch on quickly.
Menu bar. Always at the top of your screen, so you can quickly find your controls. Window buttons. Click red to close, yellow to minimise, or green to go full screen. Dock. Easily choose and access your most used apps. Simply drag and drop app icons to set up the Dock just the way you like?it.
Menu bar: Always at the top of your screen, so you can quickly find your controls. Window buttons: Click red to close, yellow to minimise, or green to go full screen.
Dock: Easily access your most used apps.
? Command. Like the Control key on a PC, it’s used for common shortcuts like Command-C for copy. Track-pad. Touch and drag to move your cursor. Use two fingers to scroll. And press with two fingers to right?click.
Your apps won’t
just run. They’ll fly.
Apps
Your apps won’t just run. They’ll fly. When you switch to Mac, you can still use the apps you know and love — like Microsoft Word, Excel, PowerPoint and Outlook. And you’ll see just how fast, smooth and snappy Slack, Zoom and Google Docs can be. Mac also easily runs your favourite pro apps — like Adobe Lightroom and Canva. Find these and thousands more in the Mac App?Store.
Makes moving over files all smiles. Setting up a new Mac is easy. And if you have an iPhone, you’re already part of the way there. Just bring your iPhone nearby, and Setup Assistant can automatically sign you in to your Apple Account. It will transfer files, photos, messages, passwords and more from iCloud straight to your new?Mac.
If you’re transferring from a PC, Migration Assistant will walk you through the process and put your content in place on your?Mac. Once everything is moved across, your new Mac will be ready with what you need. And you can run Migration Assistant at first boot up, or any time after.
Multitask. Megafast. Get more done faster from the moment you wake your Mac thanks to the power of Apple?silicon. Navigate through hundreds of browser tabs. Design stunning presentations. Edit 4K videos. And do it all without slowing down.
Apple?Intelligence. Personal, private, powerful. Apple?Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data?— not even Apple.4
Siri. Siri draws on Apple?Intelligence for all-new superpowers. With an all-new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. And with extensive product knowledge and the ability to tap into ChatGPT when it might be helpful to answer your question, Siri can assist you in brand?new ways.
Writing?Tools. Use Apple?Intelligence to proofread your text, rewrite different versions until the tone and wording are just right, and summarise selected text with a click. Or use Compose to tap directly into ChatGPT to create content from scratch.
Priority messages. Mail summarises messages so you can get the gist of an email without even opening it. And get time-sensitive messages at the top of your inbox — like an invitation for a meeting in an hour or a contract that needs your signature by midnight.
Image?Playground. Create fun, original images based on a description, a concept, or even a person from your Photos library.
Great powers come with great privacy. Apple?Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on?device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple?Intelligence can draw on larger server-based models, running on Apple?silicon, to handle more complex requests for you while protecting your privacy.
Up to 24?hours of battery life. No charge. With all-day battery life, your Mac won’t quit until you do — and its performance won’t change when it’s not plugged?in.5 When it’s time to plug in, your MacBook?Air or MacBook?Pro can charge up to 50?per?cent in around 30?minutes.6
Mac was made for AI. Thanks to Apple?silicon, Mac brings you incredible AI performance. So you can harness all that AI has to offer and get more done every?day.
Apple?silicon makes it possible. The Neural?Engine, along with a powerful CPU, GPU and unified memory, makes for efficient handling of sophisticated AI processing. Mac uses the power of AI to boost your creativity and productivity. Which means your Mac excels at things like language processing, so you can use speech to text, and object recognition, so you can retouch photos or edit videos.
Privacy and security come first. Advanced security and privacy are built in to encrypt and protect your data. On Mac, you can run AI on device, so your inputs and results stay yours — and they’re never stored.
A world of apps. An entire catalogue of AI?ready apps is available on Mac, iPhone and iPad, so you can boost your capabilities right away — and work seamlessly across devices. For example, you can check homework with AI Math Assistance in Goodnotes, automatically enhance photos in Pixelmator?Pro, and remove background noise from a video using Adobe Premiere?Pro.
Your business is nobody else’s.
Privacy + Security
Your business is nobody else’s. Every Mac comes with industry-leading encryption, robust virus protection and a powerful firewall system. Free and automatic security updates also help keep your Mac protected. And you control what data you share and how you share it, so you can use apps more securely, protect your information and keep yourself safer on the?web.
Touch?ID. Use your finger to unlock your Mac, sign in to accounts and authorise payments for purchases. Thanks to the Secure?Enclave, your fingerprint data stays safe.
Find?My. Locate your misplaced Mac and remotely lock or erase it if needed. The Find?My app works even when your Mac is offline or shut down.
Brilliance. On display.
Display
Brilliance. On display. Rich, immersive and vibrant, every Mac?display ensures that your content looks its best. Photos and videos pop with rich contrast and sharp detail, and text is super?crisp for easy reading.
Glare, beware. A nano?texture display option is available on iMac and MacBook?Pro. It reduces reflections and glare to eliminate distractions — all while maintaining outstanding image quality. It’s ideal for workspaces with challenging lighting conditions, like bright light sources, or for working outside.
Show your true colours. True?Tone automatically adapts the warmth of your display to match the ambient light, to make colours appear consistent in different lighting conditions.
For those who value value.
Designed to go the distance.
Durability
Designed to go the distance. Made of seriously strong aluminium, Mac computers are exceptionally well built and designed to last.
Free macOS updates keep you up and running.
Reliability
Free macOS updates keep you up and running. Free, regular software updates help avoid crashes and keep your Mac — and the apps you rely on — fast and responsive, ensuring that it runs smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better.
Trade it forward. With Apple Trade?In, you can get a great price for your old Apple device and apply it towards a new one. And you can do it online or at an Apple?Store. If your device isn’t eligible for credit, we’ll recycle it for free. We’ll recycle your old PC for free as well.
Available in Silver, Blush, Citrus and Indigo
Available in Sky?Blue, Silver, Starlight and Midnight
Available in Space?Black and Silver
Available in Blue, Purple, Pink, Orange, Yellow, Green and Silver
