Get credit toward your next iPhone when you trade in an eligible?device.1 Get up to HK$1,750 when you trade in your current smartphone.1 Learn?moreabout trade-in
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Super?thin. Strikingly?light.
Shockingly?strong. -
New Center?Stage front camera. Flexible ways to frame your shot. Smarter group selfies. And?so much?more.
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48MP?Fusion?Main camera. Two?advanced cameras in one. Super-high resolution by?default.
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A19?Pro chip and all‑day battery life.2 Pro?within?thin.
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iOS?26. New?look. Even?more?magic.
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Apple Trade In
Save on a new iPhone with a trade‑in.
Get credit toward your next iPhone when you trade in an eligible device.1
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Personal Setup
Make the most of your iPhone with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
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Delivery and Pickup
Free delivery and pickup.
Get free delivery or pickup at your Apple?Store.
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Guided Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one, at an Apple?Store or?online.
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Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.
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Apple Trade In
You can get up to HK$1,750 for your Android smartphone.1
With Apple Trade In, you can receive a gift card toward a new iPhone when you trade in your Android phone.
-
Personal Setup
Make the most of your iPhone with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
-
Guided Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one, at an Apple?Store or?online.
-
Delivery and Pickup
Free delivery and pickup.
Get free delivery or pickup at your Apple?Store.
-
Apple Store App
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
-
A plan as innovative as our products.
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Privacy. That’s Apple.
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Innovation that’s accessible by design.