<?xml version="1.0" encoding="UTF-8"?><feed xmlns="http://www.w3.org/2005/Atom"><title><![CDATA[Apple Newsroom]]></title><id><![CDATA[https://www.apple.com/my/newsroom/]]></id><link href="https://www.apple.com/my/newsroom/rss-feed.rss" rel="self"/><updated><![CDATA[2026-06-09T13:04:11.717Z]]></updated><entry><updated><![CDATA[2026-06-09T13:04:11.717Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple unveils innovative features and intelligence experiences across services
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-unveils-innovative-features-and-intelligence-experiences-across-services/tile/Apple-services-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple unveils innovative features and intelligence experiences across services" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T21:04:50.990Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple aids app development with new intelligence frameworks and advanced tools
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-aids-app-development-with-new-intelligence-frameworks-and-advanced-tools/tile/Apple-development-tools-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple aids app development with new intelligence frameworks and advanced tools" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:32:47.920Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple previews new child safety features
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-previews-new-child-safety-features/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-previews-new-child-safety-features/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple previews new child safety features that give parents greater control over their kids’ content, communication, and device access time.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-previews-new-child-safety-features/tile/Apple-child-account-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple previews new child safety features" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:32:45.561Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple introduces Siri AI, a profoundly more capable and personal assistant
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/tile/Apple-Siri-AI-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple introduces Siri AI, a profoundly more capable and personal assistant" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:32:36.648Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple unveils next generation of Apple Intelligence, Siri AI, and more
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/tile/Apple-OS-27-updates-260608-lp.jpg.og.jpg" rel="enclosure" title="WWDC26 highlights: Apple Intelligence, Siri AI, new parental controls, and more" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:32:36.035Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple Intelligence brings powerful AI capabilities into everyday experiences
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-intelligence-brings-powerful-ai-capabilities-into-everyday-experiences/tile/Apple-Intelligence-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple Intelligence brings powerful AI capabilities into everyday experiences" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:32:35.819Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple expands App Store capabilities to help developers grow and reach new users
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-expands-app-store-capabilities-to-help-developers-grow-and-reach-new-users/tile/Apple-App-Store-hero-260608-lp.jpg.og.jpg" rel="enclosure" title="Apple expands App Store capabilities to help developers grow and reach new users" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-08T18:32:35.571Z]]></updated><category term="UPDATE"/><title><![CDATA[Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27"/></entry><entry><updated><![CDATA[2026-06-04T14:01:17.182Z]]></updated><category term="UPDATE"/><title><![CDATA[Mini Football Legends, Family Feud Pocket, and seven more hits join Apple Arcade
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/mini-football-legends-family-feud-pocket-and-seven-more-hits-join-apple-arcade/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/mini-football-legends-family-feud-pocket-and-seven-more-hits-join-apple-arcade/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Arcade’s award-winning catalogue of more than 200 games is adding nine new games, including My Talking Tom 2+ and Coffee Inc 2+.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/mini-football-legends-family-feud-pocket-and-seven-more-hits-join-apple-arcade/tile/Apple-Arcade-Mini-Football-Legends-video-lp.jpg.og.jpg" rel="enclosure" title="Mini Football Legends, Family Feud Pocket, and seven more hits join Apple Arcade" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-04T13:03:34.609Z]]></updated><category term="UPDATE"/><title><![CDATA[App Store ecosystem reaches $1.4 trillion as developers thrive globally
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/app-store-ecosystem-reaches-1-point-4-trillion-usd-as-developers-thrive-globally/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/app-store-ecosystem-reaches-1-point-4-trillion-usd-as-developers-thrive-globally/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/app-store-ecosystem-reaches-1-point-4-trillion-usd-as-developers-thrive-globally/tile/Apple-App-Store-ecosystem-in-2025-hero-lp.jpg.og.jpg" rel="enclosure" title="App Store ecosystem reaches $1.4 trillion as developers thrive globally" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-06-02T17:07:01.443Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple reveals winners of the 2026 Apple Design Awards
]]></title><link href="https://www.apple.com/my/newsroom/2026/06/apple-reveals-winners-of-the-2026-apple-design-awards/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/06/apple-reveals-winners-of-the-2026-apple-design-awards/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announces the winners of the 2026 Apple Design Awards, recognising outstanding app and game design across six categories.]]></content><link href="https://www.apple.com/newsroom/images/2026/06/apple-reveals-winners-of-the-2026-apple-design-awards/tile/Apple-WWDC26-Apple-Design-Awards-hero-lp.jpg.og.jpg" rel="enclosure" title="Apple reveals winners of the 2026 Apple Design Awards" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-21T14:00:33.875Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple TV to air first major live pro sports event shot on iPhone 17 Pro
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/apple-tv-to-air-first-major-live-pro-sports-event-shot-on-iphone-17-pro/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/apple-tv-to-air-first-major-live-pro-sports-event-shot-on-iphone-17-pro/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[On May 23, Apple TV presents a special MLS match captured on iPhone 17 Pro — a first for a major professional live sports event.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/apple-tv-to-air-first-major-live-pro-sports-event-shot-on-iphone-17-pro/tile/Apple-TV-MLS-logo-lockup.jpg.og.jpg" rel="enclosure" title="Apple TV to air first major live pro sports event shot on iPhone 17 Pro" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-20T13:07:37.464Z]]></updated><category term="UPDATE"/><title><![CDATA[The App Store stopped over $2.2 billion in fraudulent transactions in 2025
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/the-app-store-stopped-over-2-point-2-billion-usd-in-fraudulent-transactions-in-2025/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/the-app-store-stopped-over-2-point-2-billion-usd-in-fraudulent-transactions-in-2025/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions, adding to a total of more than $11.2 billion in the past six years.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/the-app-store-stopped-over-2-point-2-billion-usd-in-fraudulent-transactions-in-2025/tile/Apple-App-Store-fraud-prevention-hero_lp.jpg.og.jpg" rel="enclosure" title="The App Store stopped over $2.2 billion in fraudulent transactions in 2025" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-19T16:02:24.372Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple Sports expands to more than 90 new countries and regions
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/apple-sports-expands-to-more-than-90-new-countries-and-regions/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/apple-sports-expands-to-more-than-90-new-countries-and-regions/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Sports is now available in more than 170 countries and regions, including more than 90 new markets.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/apple-sports-expands-to-more-than-90-new-countries-and-regions/tile/Apple-Sports-updates-lp.jpg.og.jpg" rel="enclosure" title="Apple Sports expands to more than 90 new countries and regions" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-19T12:01:55.705Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple unveils new accessibility features, and updates with Apple Intelligence
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/apple-unveils-new-accessibility-features-and-updates-with-apple-intelligence/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/apple-unveils-new-accessibility-features-and-updates-with-apple-intelligence/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/apple-unveils-new-accessibility-features-and-updates-with-apple-intelligence/tile/Apple-accessibility-features-VoiceOver-with-Apple-Intelligence-lp.jpg.og.jpg" rel="enclosure" title="Apple unveils new accessibility features, and updates with Apple Intelligence" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-18T17:09:58.491Z]]></updated><category term="UPDATE"/><title><![CDATA[Apple kicks off Worldwide Developers Conference on June 8
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/apple-kicks-off-worldwide-developers-conference-on-june-8/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/apple-kicks-off-worldwide-developers-conference-on-june-8/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today unveiled an exciting lineup for its annual Worldwide Developers Conference (WWDC), taking place June 8-12.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/apple-kicks-off-worldwide-developers-conference-on-june-8/tile/Apple-WWDC26-event-details-hero_lp.jpg.og.jpg" rel="enclosure" title="Apple kicks off Worldwide Developers Conference on June 8" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-12T14:07:42.097Z]]></updated><category term="UPDATE"/><title><![CDATA[Wackadoo! Join Bluey for the ultimate playdate on Apple Arcade starting May 21
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple Arcade adds an exclusive Bluey playdate across five hit games, in addition to adding four new titles.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/wackadoo-join-bluey-for-the-ultimate-playdate-on-apple-arcade-starting-may-21/tile/Apple-Arcade-Bluey-trailer_lp.jpg.og.jpg" rel="enclosure" title="Wackadoo! Join Bluey for the ultimate playdate on Apple Arcade starting May 21" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-08T03:57:24.913Z]]></updated><category term="UPDATE"/><title><![CDATA[How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Emerging filmmakers in the MAMI Select: Filmed on iPhone program use iPhone 17 Pro Max to redefine cinematic language and storytelling.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/how-filmmakers-are-redefining-the-art-form-with-mami-select-filmed-on-iphone/tile/Apple-MAMI-Select-Filmed-on-iPhone-Anuj-Ujawane-and-Dhritisree-Sarkar_lp.jpg.og.jpg" rel="enclosure" title="How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-05-07T14:00:16.363Z]]></updated><category term="UPDATE"/><title><![CDATA[AI meets accessibility in this year’s Swift Student Challenge
]]></title><link href="https://www.apple.com/my/newsroom/2026/05/ai-meets-accessibility-in-this-years-swift-student-challenge/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/05/ai-meets-accessibility-in-this-years-swift-student-challenge/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Meet four Swift Student Challenge winners who are creating innovative apps that leverage AI and focus on accessibility.]]></content><link href="https://www.apple.com/newsroom/images/2026/05/ai-meets-accessibility-in-this-years-swift-student-challenge/tile/Apple-Swift-Student-Challenge-hero-lp.jpg.og.jpg" rel="enclosure" title="AI meets accessibility in this year’s Swift Student Challenge" type="image/jpeg"/></entry><entry><updated><![CDATA[2026-04-30T21:50:57.466Z]]></updated><category term="PRESS RELEASE"/><title><![CDATA[Apple reports second quarter results
]]></title><link href="https://www.apple.com/my/newsroom/2026/04/apple-reports-second-quarter-results/"/><id><![CDATA[https://www.apple.com/my/newsroom/2026/04/apple-reports-second-quarter-results/]]></id><author><name><![CDATA[Apple Newsroom]]></name></author><content><![CDATA[Apple today announced financial results for its fiscal 2026 second quarter ended March 28, 2026.]]></content><link href="https://www.apple.com/newsroom/images/default/apple-logo-og.jpg" rel="enclosure" title="Apple reports second quarter results"/></entry></feed>