Anyone who’s ever had a loan or a savings account understands how compound interest can exponentially grow either a debt or an investment. So let’s apply the same principle to personal development.
Think of something you’d like to get better at. Anything at all.
Now, for the next year focus on doing a little better each day. Each day you intend and work at doing 1% better than the day before. This is a nice do-able chunk right?
If you do this, theoretically you should see a 3778% improvement by the end of the year.
Imagine if the thing you focused on was income. Let’s say your income today is $50,000, and you increase it 1% each day. At the end of the year, your income should be $1,889,000.
Psychological studies of consumer behavior shows that “anticipated regret” is an extremely powerful motivator. Anticipated regret is essentially a fear of future loss. It’s one of the factors that keeps losing gamblers going.
So how do we put “anticipated regret” to proper use for ourselves?
One of the most beautiful discoveries I have ever made, is just how much in life we actually have choice over. Unfortunately many people experience life as something that happens to them, rather than something we create.
The truth is that crap does happens, but the real choice is in how we react to things, what we learn from it, and the meaning we make from it.
When I was born, doctors told my parents that I would never learn to walk. Man, it’s a good thing I couldn’t understand what they were saying back then!
Today, I not only walk, run and do anything I want - I have also earned a 3rd degree black belt in jujutsu. This is mostly due to the fact that it never crossed my mind that I couldn’t.
Everybody knows that person who convinces themselves to get sick. In teh office a couple people might come down with a cold and that person says, “I just know I’m going to get sick.” What happens? They get sick.
When a 500 pound sumo wrestler charges at you, it’s a clear example of the power of momentum. Instead of clashing with the Japanese titan head-on, one way to overcome such a force is to add to it. Give the guy a little push from the back and he’s likely to fly off the mat.
It’s difficult to stop momentum, particularly when it grows bigger and bigger. This is true in life and marketing.
Marketing has momentum, every effort (if applied in the right direction) multiplies earlier efforts. It’s been estimated that it takes the average person seeing an infomercial 7 times before they’ll pick up the phone and order something.
Marketing success takes multiple contacts with a consistent message.